With the decade now coming to a close, developers will be looking back on what they’ve learned over the past ten years, the trends that will carry into the start of the 2020s, and the lessons they’ve learned within the time period. “I don’t see this as an example of games having a harder time monetizing than a few years ago,” she told GameDaily via email. “This is a function that games that are very widely downloaded tend to be more casual games that have wide appeal, are more snackable, have lower ARPU vs those that top in revenue tend to be more core games (deeper immersion among smaller number of gamers that seek to conquer the game, opponents, etc. The top three is rounded off by mixi’s Monster Strike and King’s Candy Crush Saga. Meanwhile, Subway Surfers, which dominated the downloads chart failed to make it into the top consumer spend chart of the decade.Īpp Annie’s EVP Corporate Marketing & Insights, Danielle Levitas, doesn’t see this discrepancy as necessarily a sign of the difficulties of free-to-play monetization, however. Pokemon Go came in ahead of Game of War – Fire Age and Clash Royale for top consumer spend, but it’s Supercell that tops the list with Clash of Clans coming in with the biggest consumer spend this decade. Downloads has never been the best metric for financial success, as monetizing free-to-play can be challenging, and the variations in App Annie’s two charts certainly back that up. Surprisingly, even though we reported that Pokemon Go had surpassed 1 billion downloads earlier this year, it failed to make App Annie’s top 10 of the decade for downloads.Īnd this is where we see the big discrepancy between downloads and revenue, as Pokemon Go did place eighth on App Annie’s top consumer spend chart. More established games from the decade included Clash of Clans in fifth and Fruit Ninja at ninth. The reason for its success, according to analyst Adithya Venkatraman, was down to how it performed in the Indian market, taking in over 15% of its all-time downloads across a combination of iOS and Google Play.Ĭandy Crush Saga from King came in second, with Imagi’s Temple Run 2 rounding off the top three. And yet, somehow they’re not even in the top 10 when it comes to most downloaded mobile games of the decade, according to the latest report put out by analyst firm App Annie, that’s not the case.Īs part of its roundup of the biggest apps and games downloaded this decade, App Annie revealed that Subway Surfers from Danish developer Kiloo topped the most downloaded games list. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.Pokemon Go, Angry Birds, Clash of Clans… These are some of the biggest mobile game properties in history. Contact us for more details.Īll figures included in this report are estimated. The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.Īre you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Downloads were down across both stores in November + there are some hyper-casual titles in this list, leading me to believe advertisers are saving their money for the holiday season. Like revenue, this is a bit lower than October. Together, the top 10 most downloaded games added 135M new users from the App Store and Google Play worldwide. We've seen it before, but this time the impact is much more significant. The World Cup has a clear impact on downloads and revenue for both apps and games. SoccermaniaįIFA Mobile was the second most downloaded game in the world in November, making its way into 15M devices, according to our estimates. This was Subway Surfer's lowest month of downloads this year and the trend is pretty consistent and in the wrong direction. Nice!īut, like previous months, it looks like the momentum is declining. According to our estimates, the popular casual title made its way into 22M iOS and Android devices in November. Like every other month this year (except for March and June), Subway Surfers was, again, the most downloaded game in the world in November. This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month.
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